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Orange Wednesday

Project: Orange Wednesday
Duration: From 2009 till now
Purpose: Brand promotion
Applied solution: SMS service with promotional codes.
Description:
Digital Virgo provides technical service for Orange Wednesday.
 The service is available for the users of phones in Orange and TP network.
The clients may purchase two tickets at the price of one for all movie séances available in the offer of “Multikino” cinemas.
 To take advantage of the promotion the Client send SMS – FILM to 241 and receive in response a code entitling to a promotional purchase.
Tasks for Digital Virgo:
  • prepares applications to handle SMS 
  • manages the base of promotional codes issues/used
  • provides a dedicated SMS number
  • prepares a system of online reports available on WWW page
  • ensures integration with the Multikino system