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Orange Balloon Station

Project: Orange Balloon Station
Duration: 05.03 – 01.05.2013
Purpose: To strengthen the brand image. 
Applied solution: SMS service with promotional codes.
Description:
With the Orange Balloon Station users could enjoy the panorama of Warsaw and its surroundings at the height of 130 m.
Orange clients could buy 2 tickets at the price of one. The users had to simply send BALON SMS to 504. The return SMS with the code entitled the user to participate in the promotion.
Tasks performed by Digital Virgo:
  • To prepare an application to handle SMS entries.
  • To generate promotional codes.
  • To manage the database of promotional codes issued/used.
  • To provide a dedicated SMS number.
  • To prepare a WWW application for code verification by cash-desk operators.
  • To prepare an online system of reports available on the WWW page.