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Loteria Lubella

Project: Lottery "Smarten up your kitchen with taste"
Duration: 01.10 – 16.12.2012
Purpose: To increase the sale of products
Applied solution: SMS/WWW promotional lottery
Description:
At the request of Grupa 3 agency – Avantis prepared a service for a promotional lottery. The lottery was offered from 01.10.2012 to 16.12.2012 and stirred huge interest among the consumers of Lubella products.
Tasks performed by Digital Virgo:
  • Preparing the application to handle SMS and WWW messages
  • Maintaining a database integrating both channels
  • Providing a dedicated SMS Premium number
  • Preparing the random-drawing application
  • Preparing a system of online reports available on WWW page.
The participant could join the lottery by sending a SMS with a message to 70006 or by registering on www.urzadzkuchniezesmakiem.pl . Prizes were drawn everyday (3rd class prizes), once weekly (2nd class prizes) and final prizes on the last day of the lottery (1st class prizes). 
Prizes:
  • One prize of the 1st class – a prize of PLN 50.000
  • 11 prizes of the 2nd class in the form of a kitchen aid Thermomix
  • 6048 prizes of the 3rd class including 5040 food containers and 1008 seasoning containers.